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Shopify For Dummies Paperback – 5 September 2022

by Paul Waddy (Author)
4.4 out of 5 stars 129 ratings
#2 Most Gifted in Business Entrepreneurship Textbooks
Edition: 1st
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Launch a successful online store in moments with the help of the most popular ecommerce platform on the planet

As the platform of choice for over 1 million businesses in over 175 countries, Shopify powers everything from small local stores to multi-million-dollar ecommerce operations. There’s no question you can make it work for you. But how can you get started?

In Shopify For Dummies, ecommerce exec, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping.

The book will help you:

  • Manage and market your inventory, including how to create collections and upload multiple products and images with a single click
  • Learn to market to the right people at the right time in the right way, through platforms like Facebook and Google
  • Discover how to make the most of Shopify’s countless and powerful features, like email subscriber collection, tags, payment and currency options, shipping rules, and its in-depth analytics dashboard.
  • Set shipping prices and rules, and create shipping accounts with Australia Post


Perfect for anyone who’s ever dreamed of getting their own online store off the ground, Shopify For Dummies helps you unlock the full potential of the most popular ecommerce platform in the world today.

Read more
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  1. ISBN-10
    073039445X
  2. ISBN-13
    978-0730394457
  3. Edition
    1st
  4. Publisher
    For Dummies
  5. Publication date
    5 September 2022
  6. Language
    English
  7. Dimensions
    18.8 x 2.79 x 23.37 cm
  8. Print length
    432 pages
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From the Publisher

Shopify for dummies paul waddy

Shopify for dummies paul waddy

1. Introducing the Ecommerce Essentials

2. Finding Your Way Around Shopify

3. Sourcing Products and Identifying Sales Channels

Shopify for dummies paul waddy

4. Designing Your Shopify Store

5. Filling Your Virtual Shelves: Creating Products and Collections

6. Setting Up Shipping and Receiving Payments

Shopify for dummies paul waddy

7. What’s the Difference? Customer Experience vs. Service

8. Reviews, Customer Loyalty and User-Generated Content

9. Understanding the User Experience

10. Getting Personal: Personalizing Your Website

Shopify for dummies paul waddy

11. Stocked Up: Buying, Receiving and Managing Inventory

12. So, You’ve Received an Order — Now What?

13. From Here to There: Fulfilling Your Orders

Shopify for dummies paul waddy

14. Pricing, Discounts and Promotions: Creating Eye-Catching Offers

15. Getting Discovered: Finding New Customers

16. Advertising and Promoting Your Online Store

17. Getting Social: Using Social Media to Grow Your Business

Shopify for dummies paul waddy

18. Ten Helpful Apps for Your Shopify Store

19. Ten Ways to Improve the Customer and User Experience

20. Ten Ways to Prepare to Go Live

Shopify for dummies paul waddy

Meet the Expert Author

Paul Waddy is an experienced ecommerce advisor with over 15 years of experience. Paul is the founder of Paul Waddy Advisory, Learn Ecommerce and the co-founder of Ecom Nation. Paul’s expertise is in helping online retailers scale profitably.

Product description

From the Publisher

Paul Waddy is an experienced ecommerce advisor with over 15 years of experience. Paul is the founder of Paul Waddy Advisory and www.learnecommerce.com.au, and the co-founder of Ecom Nation. Paul?s expertise is in helping online retailers scale profitably.

From the Back Cover

It’s time for a lesson in Shopification

Shopify is the new go-to for both ecommerce and real-life point-of-sale systems. If you can sell it, you can sell it online, with Shopify For Dummies. Set up your Shopify store and stock your virtual shelves, then open the doors and watch your customers stream in! We’ve got tips for designing your storefront, creating a stellar customer experience, managing inventory and returns, and even making sure your online shop is top of the Google results page.

Inside…

  • Shopify setup and basics
  • Storefront customization
  • Apps to enhance your store
  • Social media marketing
  • Tracking key sales metrics
  • Retaining loyal customers
  • Payments and shipping
  • Logistics and inventory

Product details

  • Publisher ‏ : ‎ For Dummies
  • Publication date ‏ : ‎ 5 September 2022
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 073039445X
  • ISBN-13 ‏ : ‎ 978-0730394457
  • Item weight ‏ : ‎ 1.05 kg
  • Dimensions ‏ : ‎ 18.8 x 2.79 x 23.37 cm
  • Customer Reviews:
    4.4 out of 5 stars 129 ratings

About the author

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Paul Waddy

Paul Waddy

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Customer reviews

4.4 out of 5 stars
129 global ratings

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Great for beginners or intermediate shopify users
5 out of 5 stars
Great for beginners or intermediate shopify users
Perfect to beginners or intermediate users looking to learn more about the platform. The info is detailed yet easily consumable. I particularly found the tips helpful - it actually gives you the why it’s useful in the context of an ecom business/brand instead of just how to set it up. Highly recommend!
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Top reviews from Australia

  • GB Voice Over Artist
    5.0 out of 5 stars Great reference tool!
    Reviewed in Australia on 15 October 2024
    Verified Purchase
    Great insights into establishing a successful e-commerce store, all set out in a logical, sequential order that is easy to follow.
    Helpful
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  • Amazon Customer
    5.0 out of 5 stars Useful purchase
    Reviewed in Australia on 5 September 2024
    Verified Purchase
    Excellent book to read
    Helpful
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  • Wayne Wright
    4.0 out of 5 stars I'm reading it for the second time
    Reviewed in Australia on 25 March 2023
    Verified Purchase
    Dislike nothing reading it twice ....
    Customer image
    Wayne Wright
    4.0 out of 5 stars
    I'm reading it for the second time

    Reviewed in Australia on 25 March 2023
    Dislike nothing reading it twice ....
    Images in this review
    Customer image
    Helpful
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  • pejman sadeh
    5.0 out of 5 stars great
    Reviewed in Australia on 26 September 2023
    Verified Purchase
    very good
    Helpful
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  • JNKI
    5.0 out of 5 stars Great Read. Great Information
    Reviewed in Australia on 12 January 2023
    Verified Purchase
    Really impressed with this book. It is written in a very straightforward way, easy to follow and great information.
    Helpful
     Report
  • Jeremy
    5.0 out of 5 stars Great for beginners or intermediate shopify users
    Reviewed in Australia on 20 July 2023
    Perfect to beginners or intermediate users looking to learn more about the platform. The info is detailed yet easily consumable. I particularly found the tips helpful - it actually gives you the why it’s useful in the context of an ecom business/brand instead of just how to set it up. Highly recommend!
    Customer image
    Jeremy
    5.0 out of 5 stars
    Great for beginners or intermediate shopify users

    Reviewed in Australia on 20 July 2023
    Perfect to beginners or intermediate users looking to learn more about the platform. The info is detailed yet easily consumable. I particularly found the tips helpful - it actually gives you the why it’s useful in the context of an ecom business/brand instead of just how to set it up. Highly recommend!
    Images in this review
    Customer image
    Helpful
     Report

Top reviews from other countries

  • Victoria
    5.0 out of 5 stars This book helped me a lot
    Reviewed in Canada on 24 July 2023
    Verified Purchase
    This book helped me a lot, when opening my online business. It gives you step by step instructions to do all the things. From how to set up to how to connect and run your business.
    Report
  • Jessica Haberman
    5.0 out of 5 stars Who doesn’t love the “for dummies” books?
    Reviewed in the United States on 16 June 2024
    Verified Purchase
    This is well written and has all the basic information you need to have to launch a Shopify store. It is not “for dummies”, but more streamlined with information that is important over pages of filler. Even if you don’t intend to create a store, it’s an interesting bit of information.
    Customer image
    Jessica Haberman
    5.0 out of 5 stars
    Who doesn’t love the “for dummies” books?

    Reviewed in the United States on 16 June 2024
    This is well written and has all the basic information you need to have to launch a Shopify store. It is not “for dummies”, but more streamlined with information that is important over pages of filler. Even if you don’t intend to create a store, it’s an interesting bit of information.
    Images in this review
    Customer image
    Report
  • Levi Sambhi
    5.0 out of 5 stars Very informative book
    Reviewed in the United Kingdom on 16 May 2025
    Verified Purchase
    Brilliant book. Very informative and I have used a lot of the information in my online store
    Report
  • Tiffany Garcia
    5.0 out of 5 stars Learn how to setup your own store
    Reviewed in the United States on 9 November 2024
    Verified Purchase
    Very helpful information for setting up your own shopify store
    Report
  • Bob - West Midlands
    5.0 out of 5 stars Fantastic book to get the max out of Shopify
    Reviewed in the United Kingdom on 5 December 2024
    Verified Purchase
    Yet again the dummies book series answers all the questions you gave about using Shopify for your business
    Report